![]() The mounting focus of consumers toward a healthier diet including a lot of fruits and vegetables, has driven the evolution of the juice market which has been steadily growing across developing and developed countries. According to the Association of the Industry of Juices and Nectars of the European Union (AIJN), 9.3 billion liters of fruit juices and nectars were consumed in the EU in 2016. Thus, food authenticity is a major concern for all involved in the food trade: consumers, consumer protection authorities and also producers and dealers.įruit juices, and especially orange and apple juice, belong to the most targeted food commodities for adulteration and fraud. Fraudulent acts, such as the adulteration with cheaper ingredients and the false claim of origin (geographical or varietal), reduce the quality of the products, mislead the consumer and may even imply a health risk. ![]() According to the Global Food Safety Initiative (GFSI), “food fraud is a collective term encompassing the deliberate and intentional substitution, addition, tampering or misrepresentation of food, food ingredients or food packaging, labelling, product information or false or misleading statements made about a product for economic gain that could impact consumer health”. Economically Motivated Adulteration (EMA) of food, also known as food fraud, is the intentional adulteration of food for financial advantage. The globalization of the food trade and world food markets over the last few decades have made an enormous variety of food products available to consumers and the demand for high quality food products is constantly increasing.
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